Currently, there are around one million apps available at major app stores. Some of the most downloaded ones are those that provide an excellent user experience. This is why, when coming up with a mobile app; the design is one of the most important considerations.
Just because an app looks eye-catching doesn’t mean that it will be a delight to use. There is one thing that allows a particular design to work: usability.
The more usable the mobile app, the more smartphone owners will use it. An app that comes with optimum usability means that it can carry out its goal flawlessly, in a way that the users find trouble-free. No matter the reason for the app’s development, it is of utmost importance that it considers usability as a major design principle.
Another is what is called conversion. It is when the mobile app is capable of increasing sales generation, whether it does so directly or indirectly. Conversion can work to the advantage of the business that owns the app.
Whether you are a mobile app developer or you are looking to have an app created for your business, coming up with a well-designed app is king.
There are more things that you need to learn about both usability and conversion as important app design principles. Keep on reading to know them. By the time that you reach the end of this article, we hope that you have a better idea of what makes an app work better design-wise.
Usability Can Turn an App from Unfavorable to Usable
A mobile app has optimum usability if it can carry out its task without leaving the user exhausted or irritated. Especially if the app is for selling products or offering services, it is a terrible idea for it to test the user’s patience.
When designing an app, it needs to have elements that promote the simplification of its use. Failure to do so could leave the customer running to the direct competition.
Fortunately, it’s not that difficult to ensure maximum usability when it comes to developing a mobile app. Compared to an app that is difficult to use, an app with superb usability is easier to develop. Designing an app with usability in the mind of the developer can also help to keep costs to a minimum. These days, developing an app, especially if it comes with advanced tools and functions, can come with a steep price tag.
Here are some things to keep in mind to increase an app’s usability:
- Provide visual cues. For every tap that the user makes, there has to be corresponding feedback. One that is visual makes it plain for the app user to see that his or her last action, whether adding an item to the cart or making a payment, was a success. On the other hand, the absence of a visual cue could leave the user wondering whether the last action happened. It does not mean that the app should be teeming with animations. As much as possible, only some of the most important actions should have visual cues.
- Allow zooming in and out. Consumers want to make sure that they are getting their money’s worth, and one way for them to do this is by carefully checking out product images. Shoppers love it when they can zoom in to inspect small details as well as zoom out to take a look at the entire product. This feature is a definite must, especially because product images appear smaller on the display panel of a smartphone than on the screen of a computer.
- Simplify the words. One of the reasons why today’s consumers are getting products and services via mobile apps is that they want to simplify their lives. It is a terrible idea to use words that will require the user to use an online dictionary. As much as possible, the words in a mobile app should be clear and easy to understand. Labeling the icons is also suggested to keep users from doing the guesswork. Just because an app uses smart words doesn’t mean that the users will think that the business is legit.
When designing an app, always prioritize user experience. After all, a mobile app is primarily created for the customers to use, not the business owner.
Conversion is for the Benefit of the Business Owner
Although it is a definite must to ensure that the users are going to have a trouble-free time using the mobile app, it should still take into account one essential matter: allowing the owner of the app to rake in profits.
This is why it is a must to take into account conversion when it comes to designing an app. With this, continued sales generation is possible.
Usability and conversion are strongly connected. If consumers find the mobile app engaging and simple to use, it is more likely for them to stay away from the direct competition. Naturally, this will work to the utmost advantage of the business as it translates to increased or sustained conversion. An app designed to facilitate conversion is beneficial.
The following are some design elements that can increase conversion:
- Previous information access. Earlier, the importance of auto-suggestion for increasing usability was mentioned. Well, it is also good for conversion as it allows repeat customers to use the mobile app with much efficiency when going for the same products or services. Allowing easy access to previous search information other than new purchase details is also the mark of a well-designed mobile app.
- Ability to compare items. Do you sell products that come in different brands and variants? Then consider having an app that allows your customers to compare your various offerings easily. This can work to your advantage as the customers need not turn to the competition to find products that are better than what they are eyeing. Through this, they will learn that they can purchase something better from the same vendor: you.
- Offer various payment options. These days, online shoppers can choose from a variety of payment options. It can be disheartening for them to come across the right products or services only to learn that they can’t pay for it in the mode of their preference. Aside from offering an assortment of payment options, it’s also a good idea for the app to make it simple to add or manage other payment possibilities.
Keep in mind conversion when designing a mobile app. It could spell the difference between a booming business and a business losing to its direct competition.